Paytm’s Journey Towards Digital Payment in India – A Case Study

Background/Purpose: Paytm that represents Pay-through-portable is by and the main market player inside e-wallet exchange. largest financial services firm in India, offering full-stack payments solutions to clients, offline shops, internet platforms. During this contextual analysis, worked conceal Paytm's sale positioning scheme, primarily after demonetization drive was declared on November 7th, 2016. It worth discuss strategies of towards digital payment India. Objective: To observe growth review contributing factors helped growth. Design/Methodology/Approach: Analysis presentation information collected from various scholarly articles, web also using SWOT framework. Findings/Result: Based study through resources analyzing facts figures, it observed sustaining field a difficult job requires many procedures be followed. Creativity, Innovation, Sustainability, Motivation are some proven for same. Research limitations/implications: The analysis mentioned paper limited companies whose business annual turnover experience as close Originality/Value: This focuses scenarios have made possible taken level success. Paper Type: A Case India demonetization.